Black beauty is not controlled by black people. Black women are among the biggest spenders in the hair care industry, yet black people do not own much of the profits that come from the sale of African American haircare products.
Aaron Ranen does a wonderful job in this documentary highlighting the issues with the black hair care industry. After watching this, you will be informed, enlightened and perhaps motivated to send your black daughters to business school so that they can teach their black husbands how to own a piece of the 40 acres and a mule that African Americans are buying, building and creating for other people.
Black hair is a fundamental part of a black woman's beauty standard. Perhaps we should also try to understand the norms and origins of African American haircare choices so that we can be better informed in the future.
The documentary on African American hair care is below:
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